This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Carole Kasapi and Nicholas Biebuyck of TAG Heuer. Carole is the Movements Director at TAG Heuer, while Nicholas is the Heritage Director. To start the show, Ariel dives right into Watches and Wonders 2024 with our guests about their spirits a few days before the event, which was recorded before the show took place. Ariel has Nicholas and Carole expand on TAG’s current return to bespoke movements and higher-end creations with the new TAG Heuer Monaco Split-Seconds Chronograph. Nicholas and Carole talk about their plans for expanding on their innovations while working with outside help to craft a new in-house movement, and what the future of “in-house” looks like for the company. Ariel asks about the difference between a design department that is heavily and directly involved with testing, and a design department from a previous generation for whom real-world use fell short because testing was not a major focus. Nicholas talks about TAG’s internal “institute” where the research and development teams can consolidate under the same operation, and Ariel asks Carole about the future of high-end quartz watches for TAG Heuer. Listen below or on the player of your choice.

Keep up with Carole, Nicholas, and TAG Heuer!
Website: www.tagheuer.com
Instagram: @TagHeuer
LinkedIn: Carole Kasapi
LinkedIn: Nicholas Biebuyck